The global Big Latch On goes virtual

Published: 28 July 2020

The global Big Latch On goes virtual

World Breastfeeding Week takes place annually, and this year falls on 1-7 August.

To preface this important awareness week, a celebration called The Big Latch On will occur on Friday 31 July between 10am and 11am, in which families from all over the world are invited to breastfeed and offer peer support to each other.

East Riding Children Centres and Humber Teaching NHS Foundation Trust are looking forward to participating in this global celebration, with this year's event being held virtually due to the Coronavirus outbreak - same time, same world, same support for breastfeeding.

Mums, babies, families and friends from across the East Riding are invited to take part in this online event, to highlight the benefits of breastfeeding and raise awareness of the local support available. East Riding Children Centres will host these virtual events, with support from the Integrated Specialist Public Health Nursing Service.

During World Breastfeeding Week, there will also be a re-launch the Hull and East Riding Thank-you for Breastfeeding in Public cards, in an effort to support and normalise breastfeeding. During lockdown, some new mums may not have breastfed out and about and organisers want everyone to know that the East Riding of Yorkshire is a breastfeeding-friendly community and new mothers are welcome to breastfeed anywhere, anytime they need or want to.

The virtual events will be run on secure platforms to make sure mums stay safe online. To join, they will need to register by visiting the Big Latch On website and find their nearest location here

Everyone's breastfeeding journey looks different and organisers want the Global Big Latch On to be as fun and inclusive as possible, while still positively supporting breastfeeding in public and making it a normal part of day-to-day life.

For more information and to find a location near you please visit

Residents can visit to find their nearest Children's Centre.


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