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Infant Safer Sleep Week

Infant Safer Sleep Week
11 March 2019

Humber Teaching NHS Foundation Trust are taking part in Safe Sleep Week 11 to 17 March.

The annual campaign, run by the Lullaby Trust charity, aims to raise awareness of sudden infant death syndrome (SIDS) and promotes safer sleep advice which reduces the risk of it occurring.

Sadly, around 5 babies a week die from SIDS with the charity hopeful that if more parents were aware of safer sleep advice, many lives could be saved.

This year the focus of Safer Sleep Week is on co-sleeping.

It is estimated that by the age of 3 months half of all babies born in England and Wales will have slept in an adult bed with one or both parents, whether intended or not. 

The campaign will focus on helping parents to make informed choices about co-sleeping and to avoid practising hazardous co-sleeping.

Health care staff across Hull and the East Riding of Yorkshire will be out and about promoting safer sleep messages to parents and the public.

In the East Riding, local Children’s Centres and the Integrated Specialist Public Health Nursing (ISPHN) team are collaborating running a travelling roadshow of events for Safer Sleep Week.

National No Smoking Day also takes place during the awareness week, with the East Riding Healthtrainers joining the events to provide advice around smoking and pregnancy. 

Kayleigh Barrington, Healthtrainers Project Officer said: “We have a large number of pregnant women that smoke in the East Riding compared to our general prevalence where we have one of the best rates in the Yorkshire and Humber region.

“We know that by working with the local ISPHN team, it enables us to work closely with families to provide them with the best advice on how to reduce the risk of SIDS and provide them with information on what free support is available to stop smoking.”

The roadshow will be use the big yellow Public Health Vehicle and be travelling around the East Riding and parked at the following venues:

  • Monday 11 March – Tesco’s, Bridlington (10am – 4pm)
  • Tuesday 12 March – Tesco’s, Driffield (10am – 4pm)
  • Wednesday 13 March – Goole Precinct (10am – 4pm)
  • Friday 15 March – Flemingate, Beverley (10am – 2pm)

The teams will provide opportunities to talk about how to keep your baby safer, information on how to assess the risks associated with co-sleeping, the importance of a smoke-free home, hints and tips as well as the opportunity to sign for up free support with smoking cessation.

In Hull, Midwives, Health Visitors and Children’s Centres will be at St Stephens on Monday 11 March ready to provide information and answer questions on all aspects of safer sleep with the Boulevard Centre Teenage Pregnancy Unit also supporting the event. 

A Bereavement study day for Midwives and other health professionals is also being held during Safer Sleep Week to increase staff knowledge and improve support to bereaved parents.

Isabel Carrick, Public Health Lead, East Riding of Yorkshire Council, and Chair of the Infant Safer Sleep Steering Group, said: “Safer Sleep Week is a great opportunity to ensure that infant safer sleep messages are getting out to parents, grandparents, family and friends. 

“Being informed of the key messages helps everyone to reduce the risks when deciding where their baby will sleep.”

Jen Wakefield, a local parent, said: “Losing Ralph, our first baby boy, to SIDS when he was just 6 months old was the most devastating thing to happen to us.

“In our situation, knowing that there was nothing anybody could have done to prevent his death was a real help in our grieving process.

“However, there are so many SIDS deaths which, unlike ours, are preventable and as a bereaved parent I cannot stress enough how important the safer sleep information is and should become second nature to all parents, grandparents, family members, friends, and healthcare providers. The information really does save babies’ lives.”

For more information about Safer Sleep Week and advice on how to reduce SIDS visit


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