As part of our long term goal of reducing costs, Humber NHS Foundation Trust is currently allowing the use of controlled advertising on and the staff intranet site HumberNet. Income generated from this advertising will offset the upkeep and future development of our websites.

This page is intended to provide a brief guide to the type of advertising we will allow. Links to this page will in future be displayed on the front page of any of our websites that carry advertising placements.

Humber NHS Foundation Trust cannot accept responsibility for any external sites linked to via a banner advertisement or the information or products found there, although we would never knowingly run an advertisement that is misleading, offensive, untrue or fraudulent.

Please note, a banner advertisement neither implies endorsement of an organisation or company nor does it imply a lack of endorsement for organisations that are not advertising on the website.

General Principles

The adverts will appear in a way that does not impact on the experience of our website or intranet users. The trust will retain the right to decline any it considers unsuitable or contrary to our vision and values. For example, adverts for tobacco products, alcohol, gambling, claim companies and political parties will not be allowed to feature.

All adverts must adhere to the codes of conduct laid down by the Advertising Standards Authority and must not conflict with what Humber NHS Foundation Trust is working to achieve. The Advertising Standards Authority's Code includes provisions that marketing communications:

  • Must be legal, decent, honest and truthful
  • Must not bring advertising into disrepute, in addition must not bring the council into disrepute.
  • must conform to the Code
  • must respect the principles of fair competition
  • Advertising will also be subject to the Code of Practice on Local Government Publicity and the requirements of the Financial Services Authority.
  • The Trust does not accept responsibility for errors, omissions or for any consequences arising when visiting third party websites when following an advertising link.

Most products and services may be promoted on the Trust’s website, however, some specific categories of products and services will be declined, as defined below. This list is not comprehensive and may be changed at any time. For further information please contact the Communications Team on

Prohibited products and services include:

  • Alcohol
  • Drugs
  • Gambling and betting
  • Loans
  • Pornography and adult services
  • Tobacco
  • Weaponry or violence
  • Pharmaceutical Sales
  • Baby Milk Products in Contravention of WHO

We have carefully selected Fendix Media to ensure all advertisers appearing on the site are appropriate.

If you would like to advertise on our website then please contact:

Lois Curzon at Fendix Media
Tel: 01636 614020