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Humber NHS Foundation Trust maintains full accreditation and East Riding Children’s Centres achieve Stage 3 accreditation in Unicef UK’s Baby Friendly Initiative

Humber NHS Foundation Trust maintains full accreditation and East Riding Children’s Centres achieve Stage 3 accreditation in Unicef UK’s Baby Friendly Initiative
05 January 2018

Humber NHS Foundation Trust and East Riding of Yorkshire Council’s Children’s Centres have both been accredited in the Unicef UK Baby Friendly initiative, with the Trust maintaining full accreditation and the Children’s Centres achieving Stage 3 accreditation. This fantastic achievement is testament to the excellent support that new babies and their families receive with infant feeding and developing close, loving parent-infant relationships in the East Riding of Yorkshire.

The Baby Friendly Initiative’s accreditation programme is recognised and recommended in numerous government and policy documents across the UK, including the National Institute for Health and Care Excellence. It supports health professionals in hospitals, health visiting services and children’s centres to support mothers to breastfeed and help all parents to build a close and loving relationship with their baby, irrespective of feeding method. The standards have been implemented in stages over a number of years and at each stage the organisations have been assessed by Unicef UK. It is a nationally recognised mark of quality care for babies and mothers.

Nia Abbott, the Trust’s Assistant Care Group Director for Learning Disability and Children’s Services, said: “The Integrated Public Health Nursing Services, which includes health visitors and nursery nurses, works with midwives, children’s centres and voluntary organisations to ensure new mums get expert support to nurture and feed their baby, whenever they need it.

“We will continue to monitor and maintain our high standards and aspire to work towards the Achieving Sustainability (AS) standards Gold Award – the highest accreditation awarded by Unicef UK in this area, which recognises organisations with the leadership, culture and systems to maintain these standards over the long term.”

Councillor Julie Abraham, East Riding of Yorkshire Council's Portfolio Holder for Children, Young People and Education, said:  This is a great achievement for both the NHS and our children's centres. This council remains committed to ensuring that the invaluable work with families at an early stage in a child's life can continue, as the benefits can be seen for many years. The work of both children's centre staff and the NHS supports the aims and aspirations of our parenting strategy which promotes the health and wellbeing of all East Riding children."

Annette Wray, the Council’s Early Years and Family Support Manager, said: “The achievement of Children’s Centres gaining full accreditation demonstrates the quality of care and the positive experience of mums, their partners and families. We will be working to ensure we maintain and further develop our excellent services.”

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